Bravo, Game Show Plan Series Pushes


BETHPAGE, N.Y. -Bravo will add a popular British romantic comedy series to its primetime slate this winter, supported by a hefty marketing campaign. And Game Show Network will bow a new series shot on location at the Mall of America.

The Bravo series is
Cold Feet
, starring James Nesbitt (
Waking Ned Devine
) and Helen Baxendale (Emily on NBC's

The pilot will get a "sneak preview" on Dec. 11 before the series moves into its regular weekly berth on Monday nights at 10 p.m., effective Jan. 8.

Bravo has acquired 21 episodes from the series' producer, Granada Television, enough for a three-season run.

The marketing support for
Cold Feet

will be "our most ambitious for a series to date," said Bravo senior vice president of marketing Caroline Bock. The budget will be between $2.5 million and $3 million, she said-well above the $1 million spent on the Inside the Actors' Studio
installment featuring Harrison Ford. That show scored a Nielsen Media Research primetime household rating of 0.93 last August to rank as the network's highest-rated original series episode.

Cold Feet

will be backed with a multiplatform campaign that includes Internet ads as well as TV, radio and print buys in the top 25 markets. The ad agency is G-Whiz!, a subsidiary of Grey Global Group.

Also last week, Game Show Network said it would team up with Stone Stanley Entertainment to produce the original game show
Mall Masters.

The network has ordered 65 episodes of the series, which is slated to debut in the winter next year.

Mall Masters

will be shot at the Mall of America in Minneapolis, and shoppers there will be polled on their opinions on everything from their favorite pizza toppings to social behavior.

Contestants will compete by answering the same multiple-choice poll questions, and register a winning answer each time they correctly select the majority opinion.