Bravo will be pumping up interest for the second season premiere of scripted comedy series Odd Mom Out by teaming with Tawkers, the company behind a messaging app that will allow fans of the show to engage with characters from the series.
Bravo said link up with Tawkers will provide viewers with an “interactive storytelling experience” that encourages them to conduct real-time conversations with Odd Mom Out characters. Tawkers is billed as a social discussion platform where users can host public instant message conversations.
Bravo said this marks the first collaboration between Tawkers and a media brand. Season two of Odd Mom Out premieres June 20 at 10 p.m. ET.
Ahead of it, fans of the show can catch up on the first season by checking out the first conversation between “Jill” and “Vanessa” on Tawkers’ app, at BravoTV.com and via the Odd Mom Out Facebook page. This “extended storytelling experience” will continue after select episodes as more characters from the show are added.
"We are excited to launch this new initiative as it provides fans a deeper connection with a show they are extremely passionate about," Ellen Stone, EVP of marketing, Bravo and Oxygen Media, said in a statement. "Through this partnership, we are able to create a unique storytelling extension for Odd Mom Out that feels organic to both the Tawkers platform and Bravo."
“We know fans are going to love getting a glimpse into the private text conversations between these characters. We’re simply shifting the camera away from their faces and onto their phones, while extending the entertainment between episodes,” added Blake Ian, CEO of Tawkers.
Update: Here's the app in action: