Bravo Launches Live iPad App For 'Bethenny' Finale


NBC Universal's Bravo is debuting a free application for Apple iPad tablets designed to provide a live, interactive viewing "companion" to its linear TV channel with the Aug. 5 season finale of Bethenny Getting Married?

The "Bravo Now" iPad app will let viewers participate in Bravo's live social-media events such as the "Talk Bubble" online chat and live voting. Users can also access video clips updated in real time; read "Bravolebrity" blogs; share content with friends via Twitter and Facebook; download full episodes of Bravo shows via iTunes; and access to a schedule of upcoming live events and episodes.

Now iPad app

The June 10 premiere of Bethenny, a spinoff from The Real Housewives of New York City, averaged 2.10 million viewers and 1.35 million adults 18 to 49, the most for any premiere in Bravo history, according to Nielsen data. The finale is set for Thursday, Aug. 5, at 10 p.m. Eastern.

"Bravo Now restarts the conversation around live viewing," Bravo senior vice president of digital media Lisa Hsia said in a statement. "It's a great companion application for viewers who want to deepen their experience while they watch the shows through voting, polling and connecting with Bravo talent, friends and fans -- allowing for a real-time watercooler experience."

Apple sold 3.27 million iPads in its fiscal quarter ended June 26, after debuting the gadget in April.