Bravo is expanding its social media initiatives with @BravoTV, an interactive tool that allows fans to engage in opinion and conversations about the network's shows, as well as track the channel's celebrities on Twitter.
@BravoTV is broken up into three parts with the goal of allowing fans to have watercooler chats online 24/7.
The "Just Saying" feature allows fans to give feedback on their favorite shows. "Tweet Battles" lets fans challenge each other to one-one-one debate on a hot topics related to Bravo shows while other fans comment on the battle. The site also features a "Tweet Tracker" which measures buzz and tracks the activity of Bravo celebrities on Twitter.