Bravo Media promoted Ellen Stone to senior vice president of marketing, officials said Monday.
Stone, most recently Bravo Media's vice president of consumer marketing, will continue to report to Frances Berwick, Bravo’s executive vice president and general manager.
In her new role, Stone will direct the development of all brand strategy and consumer marketing for Bravo. She will oversee Bravo's consumer advertising, ad sales and digital marketing, and will collaborate with the senior management team on overall network strategy.
Under Stone's leadership, Bravo has enjoyed success with multi-million dollar campaigns for the freshman series The Millionaire Matchmaker and Make Me Supermodel.
She has also spearheaded the network's innovative digital marketing partnerships with sites that include Yahoo! and Facebook. Stone is the mastermind behind some of Bravo Media's top-performing ventures, including the best-seller Top Chef: The Cookbook, and Top Chef: The Tour, the nationwide promotional tour that features a customized traveling Top Chef 18-wheeler semi-truck, currently visiting cities across the country.
Prior to joining Bravo, Stone served as director of consumer marketing at Lifetime Entertainment Services, where she was responsible for managing all off-air consumer marketing efforts for Lifetime Television.
Additionally, Stone worked at Bozell Worldwide, where she served as partner and management supervisor of the National Fluid Milk Program, where she oversaw strategic and creative operations of the Dairy Management Milk Board. Earlier, Stone worked at J. Walter Thompson, first as senior account executive for the Bell Atlantic and then, as partner, account supervisor on Unilever Pepsi-Lipton Tea Partnership, Lipton, Lever 2000 and Wisk.
Stone joined Bozell Worldwide from Wells Rich Greene BDDP, where she served as senior account executive for International Business Machines. She began her career at Margeotes Fertitta & Partners where she served as senior media planner, before being made an account executive.