Bravo’s ‘The Rachel Zoe Project’ Works for Viewers

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Bravo’s The Rachel Zoe Project reported a 41% surge in total viewers in its second week, network officials said, surging from 527,000 pairs of eyeballs to more than 741,000 Tuesday night.

Among viewers 18-49, the second episode posted a 39% increase in viewership—rising from 405,000 to 563,000 viewers in the demographic.

The docu-drama follows the life and inner circle of celebrity stylist Rachel Zoe (pictured). On Tuesday, Sept. 23, the Zoe camp heads to New York for Fashion Week where she runs from meetings with her good friend, designer Marc Jacobs, to viewing countless runway collections at Bryant Park in search of the perfect red carpet look for her clients.

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