Bravo has reached a deal with shopping Web site Groupon around restaurants and products owned by some of its Top Chef talent.
Running through Aug. 8 at http://www.groupon.com/topchef, Groupon will offer consumers a discount coupon at eight Top Chef-related properties across the country. The deal marks the first partnership between Groupon and a TV network.
The participating Top Chef properties are:
Alchemy Caterers, Washington -- owned by Carla Hall from season five;
Iluna Basque, San Francisco -- owned by Mattin Noblia from season six;
Pura Vida, Atlanta -- owned by Hector Santiago from season six;
Super Pan, Atlanta -- owned by Hector Santiago from season six; and
The Point, Culver City, Calif. -- owned by Mark Peel from Top Chef Masters season two.
There are also two promotions tied to D. Rodriguez Cuba, Miami, owned by Douglas Rodriguez from the first season of Top Chef Masters, as well as a deal with Rodriguez's Ola at Sanctuary, also in Miami.
"Bravo's fans are early adopters and followers of the latest technology trends and are at the forefront of what's hot and happening on the Web. Emerging companies like Groupon are a perfect fit for our audience, allowing fans to engage with the chefs and food they see on our shows on a personal, one-on-one level," said Lisa Hsia, senior vice president of Digital Media, Bravo, in a statement. "Additionally, this will help Bravo reach an even bigger audience and give them all a chance to taste Bravo -- in their own lives and right in their own hometowns."
"The partnership with Bravo is an exciting benefit for Groupon food enthusiasts," said Sean Smyth, Groupon vice president of business development. "Groupon has featured James Beard-award winning restaurants and the most unique dining concepts in the country. We look forward to delivering Bravo's best culinary talent directly to our subscribers."