New York -- Pop-culture channel Bravo will look to make Tuesdays and Wednesdays primetime destination viewing for its fans by rolling out several new and returning original series on those evenings beginning this summer.
The network’s original-programming slate, announced Wednesday during an upfront press luncheon here, features a continuation of the network’s female-targeted, reality-tinged fare that has helped it to draw younger, more affluent viewers, according to Bravo president Lauren Zalaznick.
New shows set to launch this summer include Work Out, which follows the professional and personal life of an elite Beverly Hills fitness trainer; Million Dollar Listing, a real estate-based reality skein; and War of the Wives, a series in which husbands train their wives to do their jobs.
Other shows in development include Heads Up, which pits the country’s best hairstylists against each other in weekly challenges; The Inn Crowd, in which couples compete to win and run their own inn located in one of America’s premiere resort destinations; and Top Decorator, another competition series that seeks to find the next great American interior designer.
The network is also developing a series of standup-comedy specials and a pilot for a new Joan Rivers talk show.
And Bravo rolled out plans for its previously announced broadband-video service, Brilliant but Cancelled.
The site will feature such rarely or never-before-seen shows as Jason Bateman vehicle The Jake Effect, EZ Streets and Johnny Staccato. The site will air full-length episodes of the shows, as well as interviews with television celebrities from the Bravo and NBC archives, according to Bravo senior vice president of marketing and brand strategy Jason Klarman.