Bravo Media will tap into the growing mobile viewing trend by streaming the premiere of Après Ski via the Shazam app ahead of the show’s debut on traditional TV.
Après Ski, a luxury travel series that follows the concierges of an elite tourism company, will debut as an in-app stream via Shazam on Monday, Nov. 2, two weeks ahead of its network debut on November 2 at 10 p.m. ET/PT. Bravo said this is the first time Shazam has debuted a full TV episode prior to its run on the network.
Bravo said the show, set at a posh resort in Whistler, British Columbia, will also be available before its network debut in the same window via its TV Everywhere apps and on MVPD VOD platforms.
Additionally, on-air promos featuring the Shazam logo will prompt viewers to open the Shazam app to unlock a “custom experience” that also contains the full premiere episode. Shazam will also host targeted banners aimed at driving users to a custom landing page within the app.
“In today’s crowded television landscape, we value partnering with influential brands in offering interactive and unique access to Bravo’s programming for our tech-savvy viewers,” said Maria Laino DeLuca, SVP, consumer and trade marketing at Bravo Media. “We are excited to be the first content provider to premiere a full episode on Shazam before the official series launch of ‘Après Ski.’”
“Partnering with Bravo Media offers us a unique opportunity to engage consumers in a creative way by delivering them an instant connection to exclusive, long-form content,” added Peter Szabo, SVP, head of music and U.S. ad sales for Shazam."We’re using the power of Shazam’s scale and entertainment platform to create an immersive experience for Bravo’s passionate super fans."
‘Après Ski’ is co-Produced by Tricon Films & Television and Bravo with Andrea Gorfolova, Jeff Hevert, Kevin Lee and Jameel Bharmal serving as executive producers.