The second season of Bravo reality show Top Chef debuts Wednesday at 11 p.m., and the network and Time Warner Cable will bring back their interactive-television addition to the series.
The network and the MSO said nearly 30% of potential users participated in their interactive polling during the first season of Top Chef (www.multichannel.com/article/CA6311648.html).
Sears, Roebuck will be the exclusive sponsor for the interactive application, and the retailer will have logo presence and text prompts during the program.
Navic Networks will once again provide the technology behind the interactive application.
Top Chef will air on Bravo Wednesdays at 10 p.m.
“We are excited for the return of this application for the second season of Bravo's Top Chef and for once again providing our digital customers with a truly interactive television experience, giving them the ability to actively participate in what they watch," Time Warner Cable senior vice president of on-demand and interactive TV Bob Benya said in a prepared statement.