The Breaking Bad finale produced extensive social media traffic on Sept. 29, with some 3 million users producing some 5.5 million posts and interactions related to the show on Facebook.
The activity built on already extensive Facebook activity around the show during its fifth and final season. Prior to the finale, 11.14 million unique users had posted material, shared content, liked, mentioned or otherwise interacted with the show on Facebook.
No detailed breakdowns for the finale are yet available but New Mexico, where the series was shot, had the highest percent of monthly active users mentioning Breaking Bad in the run-up to the show's final episode. It was followed by New York, Arizona, Rhode Island and Massachusetts.
Leading up to the finale, the U.S. had the highest percent of monthly active users mentioning the show, followed by Canada, the U.K., Australia and Israel.