'Breaking Bad' Premiere Provides First Look At New 'Walking Dead' Campaign

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The fourth season debut of AMC's Breaking Bad will provide a forum for viewers to get a sneak-peek of the second season of The Walking Dead.
During the July 17 premiere of the acclaimed Breaking Bad at 10 p.m., watchers will see a first look from the upcoming campaign of the zombie series, which bowed last October as cable's top drama among persons 18 to 49, according to network officials.

From writer/producer/director Vince Gilligan and produced by Sony Pictures Television, Breaking Bad follows the story of a desperate man who turns to a life of crime to secure his family's financial security. Season four consists of 13, one-hour episodes. Filmed on location in Albuquerque, Breaking Bad stars 2008, 2009 and 2010's Emmy Award winner for outstanding lead actor Bryan Cranston as Walter White; 2010 Emmy winner for outstanding supporting actor in a drama series Aaron Paul as Jesse Pinkman; Anna Gunn as Skyler White; Dean Norris as Hank Schrader; Betsy Brandt as Marie Schrader; RJ Mitte as Walter, Jr; Bob Odenkirk as Saul Goodman; Giancarlo Esposito as Gus Fring; and Jonathan Banks as Mike.
The network is complementing Breaking Bad's fourth run with exclusive material on amctv.com: "Inside Breaking Bad" videos for each episode; behind-the-scenes clips throughout the season; and videos of the season's most "Talked About Scenes." The site also features a new iteration of its interactive graphic novel, starring Aaron Paul's character Jesse Pinkman, and an interactive case file -- with photos, text and video that allows visitors to sift through the same crime scene evidence that DEA agent Hank Schrader is privy to. The game is entitled "The Cost of Doing Business" and is written by Breaking Bad writer's assistant Gordon Smith with art from Steve Ellis (The Interrogation, Iron Man, High Moon) and game design by Playmatics, Inc. It can be accessed at www.amctv.com/shows/breaking-bad/cost-of-doing-business.