Bresnan Reaches Rentrak Deal


Bresnan Communications became the latest MSO to sign up for Rentrak Corp.’s “OnDemand Essentials” data system, which tracks video-on-demand-viewing data.

Bresnan will provide anonymous, encoded VOD-transaction data via C-COR Inc.’s “nABLE On Demand Management Platform,” and Rentrak will then supply the MSO with timely and actionable reporting information.

“Now that almost one-half of Bresnan Communications' subscribers have access to video-on-demand content, it is an increasingly important content-distribution channel for us and, therefore, extremely important to have the ability to precisely measure transactions," Bresnan vice president of operations Jim Gemmill said in a prepared statement.