GSN Hits the Bars To Hype 'Ballbreakers'
Santa Monica, Calif. — GSN is partnering with 150 bars in 10 cities to hype Ballbreakers, which tracks amateur pool sharks competing for a $20,000 prize.
Each of the bars will display Ballbreakers coasters, napkins, “Battle of The Bars” posters and other marketing materials. Each tavern will also pick a player to compete at the main bar event in each location.
Ballbreakers sponsor Brunswick will also promote the series by placing table tents touting the program and a sweepstakes in more than 330 retail locations.
The Ballbreakers bar events break July 8, in Atlanta and conclude in Sacramento, Calif., on Aug. 6.
GSN will also run 80 spots touting the program and Brunswick.
AMC Signs Saturn, Monster.com
New York —AMC has signed General Motors Corp.'s Saturn division as the exclusive presenting sponsor of its original series Celebrity Charades.
The network booked Monster.com as associate sponsor of the series, which will run as a week-long programming event from June 20 to 24.
Saturn will get on-air, online and print-advertising plugs with AMC from June 13 to 24. The on-air ads include 30-second spots, tagged tune-in promos, bumpers, billboards and in-show pop-up ads that will feature a Saturn VUE towing movie factoids about the charade being performed across the lower third of the screen, AMC said. Monster.com will be featured in 30-second spots and tagged tune-in promos and billboards.
Fuel Taps Chi as Marketing Chief
Los Angeles — Action-sports proponent Fuel has hired Ted Chi as director of marketing.
Chi, who spent four years at video-game company Activision as global brand manager, will manage all advertising, consumer promotions, sponsorships and grassroots viral marketing, Fuel said.
He will also manage Fuel's viewer affinity program and its Web site.