Turner South Hits Garden Festivals
Atlanta — Turner South is expanding the grassroots marketing strategy promoting its new original series Home Makers.
The network will set up displays at home-and-garden shows in five southern markets. The effort starts March 5 in Charlotte, N.C., then moves to Birmingham, Ala., (March 12); Charleston, S.C., (March 19); and Atlanta (April 2).
The network said it will partner with local cable operators at each show, and use interactive kiosks to demonstrate cable-modem services.
Home Makers is a half-hour daily program in which a team of female contractors, designers and carpenters renovates condemned homes.
Turner South officials said the network helps reduce its marketing expenses by cutting barter deals with organizers of the 25-plus festivals it will visit this year.
Turner South counts 7.2 million subscribers, with distribution on Comcast Corp., Time Warner Cable, EchoStar Communications Corp.’s Dish Network and DirecTV Inc.
Bravo Expands Marketing Group
New York — NBC Universal Cable Entertainment’s Bravo has expanded its consumer marketing group, naming former Oxygenvice president Sherri Rifkin as vice president of consumer marketing. Rifkin reports to senior vice president of marketing Jason Klarman.
Rifkin also was director of online marketing at Harper Collins and an editor at Random House.
Discovery Hires New Retail Head
Silver Spring, Md. — Discovery Communications Inc. renamed its retail and licensing division Discovery Commerce and named Frank Rosales to president.
Rosales had been acting president of the division, previously called Discovery Consumer Products. He will oversee such businesses as the Discovery Channel Stores and the company’s electronic-commerce operation.