NBC Universal Inks Net-Shopping Deal
Burbank, Calif. — NBC Universal has inked a deal with Delivery Agent Inc. to facilitate Internet shopping for Bravo’s Queer Eye for the Straight Guy, as well as Peacock fare like Will & Grace and the daytime soap Passions.
The agreement calls for Delivery Agent to immediately begin integrating its proprietary Just Seen On platform with the existing Bravo and NBC Web sites, as well as each show’s individual sites.
Through Delivery Agent’s Just Seen On platform, consumers will be able to purchase housewares, furniture, beauty products, apparel and accessories that are associated with each show.
Delivery Agent said its patent-pending “Just Seen On” platform is currently in use by major movie studios, producers, TV networks and leading consumer brands. It enables viewers to purchase products they see on screen by visiting an attendant Web site and clicking on a Delivery Agent-powered online store. Alternatively, viewers can purchase goods by calling a toll-free number or directly from their remote control or wireless device.
Discovery, PepsiCo Ink 'SmartSpot’ Deal
Silver Spring, Md. — Discovery Communications Inc. and PepsiCo Inc. announced a healthy partnership last Monday.
The yearlong, multimillion-dollar alliance will pair PepsiCo’s new “Smart Spot” program, which is designed to help consumers make choices that contribute to healthier lifestyles, with six DCI U.S. networks and exposure on Discovery.com.
As one of the main deal components, Discovery Channel, TLC, Animal Planet, Discovery Health Channel, Travel Channel and FitTV will feature on-air ads including healthy-breakfast-reminder messages.
Also, on-air advertising, promotion in Discovery Channel retail stores and fitness-related products such as Gatorade, Propel Fitness Water and Aquafina will be tied to Discovery Health’s National Body Challenge.
Discovery executives said the agreement also marks the largest advertising commitment to date for FitTV, with related spots slated for the “Fit Family Week” programming stunt March 21-26.
Other brands that will be involved include: Baked Lays, Tropicana and Dole.
FedEx Delivers Deal To NBA TV, Web Site
New York — As part of strategic marketing alliance with the National Basketball Association, FedEx Corp. will run ads on NBA TV and NBA.com, touting its global shipping business and international routes to the league’s global appeal and growing base of foreign players.
“Global Leaders of the Game, Delivered by FedEx” also will become a new monthly feature on NBA TV and NBA.com. The feature will also have a presence on all nine international NBA.com Web sites, serving France, Germany, Canada, Brazil, Japan, U.K., Espanol, China and Taiwan.
'Beach’ Hits Shelves With DVD Release
New York — MTV: Music Television will usher in the second season of its teen reality drama Laguna Beach — the Real Orange County with a season-one DVD release.
The multi-disc DVD set from MTV Home Entertainment and Paramount Home Entertainment will include the entire first season, as well as bonus features, including unseen footage and cast interviews.
The show, which wrapped its first season on Dec. 4, has consistently ranked in the top five cable series among the 12-to-34 set. Production on the second season begins this month and will continue throughout the summer 2005, according to network executives.