GSN Ready to 'Get Schooled’
Santa Monica, Calif. — GSN has signed former American Idol finalist Kimberly Locke to host its annual “Get Schooled” local public-affairs tour and vocabulary competition, which will hit 11 cities this year, beginning March 5 in Albuquerque, N.M.
Bank of America Student Banking signed on for the third consecutive year as is the main sponsor, and will put up a total of $135,000 in college tuition that will be awarded to 11 local winners. Comcast Corp., Charter Communications Inc., Cablevision Systems Corp. and Time Warner Cable are local sponsors.
GSN said the network and Bank of America have awarded more than $400,000 in college tuition to more than 25 students thus far.
Comedy Revamps Marketing Department
New York —Comedy Central restructured its marketing department, promoting two executives to handle responsibilities previously overseen by senior vice president of marketing Cathy Tankosic, who resigned last year.
The network promoted Richard Loomis to senior vice president of marketing and brand strategy and Mitchel Fried to senior vice president of promotion marketing. Peter Risafi will continue to oversee on-air promotion and off-air creative as senior vice president of brand creative.