TBS 'Sexes’ Up Bacardi Silver
Atlanta — Turner Entertainment Ad Sales and Marketing and TBS Consumer Marketing cut a deal with Anheuser-Busch aimed at promoting the Bacardi Silver brand and TBS’s Sex and The City.
The “Turn on TBS. Turn on the Flavor” promotion launches May 16, featuring point-of-sale displays in retail stores, print ads in national consumer magazines, including Us Weekly, Entertainment Weekly and People, spots on TBS and outdoor advertising in more than 50 markets.
TBS and A-B will also run a “Shop ’Til You Drop” sweepstakes in which 15 grand prize winners will pick up a trip for three to New York, where they will watch a private fashion show at Bloomingdales and receive tickets to a Broadway show and other perks.
Concrete Redesigns Discovery’s VOD Look
Philadelphia — Concrete Pictures recently completed several branding projects for Discovery Communications Inc., including campaigns for Discovery On Demand, The Science Channel and Military Channel.
The design firm created a new logo, graphics package and promo template for Discovery on Demand, and new opens and logo bugs for all of Discovery’s on-demand channels.
Concrete also designed Military Channel’s logo, branded tool kits, on-air promos and promotional launch DVDs, which were included in the March 28th issues of Sports Illustrated and Time.
The firm also designed a promo campaign for The Science Channel’s Hot Rocks: Geology of Civilization, which debuted April 22.
Showtime Gives Xbox a Plug
New York — Showtime Networks Inc. and Microsoft Corp.’s Xbox video-game system agreed to marketing tie-ins that will give new Showtime customers free Xbox games and “starter” subscriptions to the “Xbox Live” multiplayer network.
The promotions (valued by the companies at $100 or more each) start in May and run through the summer.
One offer gives new Showtime subscribers two free Xbox games. The other provides new Showtime subscribers with one free Xbox game, plus an Xbox Live starter kit that includes a 12-month subscription allowing Xbox console owners to compete with gamers around the world via a high speed internet connection.
The kit also includes a communicator headset for online voice communication, game downloads and exclusive gaming news.
Viacom Inc.’s Showtime Networks and affiliates will support the Xbox initiative with cross-channel TV, direct mail, online and call-center plugs.