Bright House Bullish on USF


The University of South Florida Bulls have a home on Bright House Networks’ all-sports channel.

The cable company, in conjunction with multimedia-rights holder ESPN Regional Television, has reached an agreement with the university to become the "official cable partner" of the athletic program. This will provide Bright House with rights to produce and/or cablecast select USF and Big East Conference football and men's-basketball games, either live or on tape delay.

The operator will also expand programming of women's basketball and Olympic Games sports programs at the school, as well as creating specials and other programming.

During the five-year deal, Bright House’s sports and news networks will retain advertising availabilities during the game cablecasts, and the MSO will get signage at venues, on the sports teams’ print ads and on school Web sites.