Brightcove, an Internet-video-syndication startup, said Monday that it signed a distribution deal with Gemstar-TV Guide International’s TV Guide Broadband unit and expanded an existing arrangement to publish and manage Time’s video content.
TV Guide Broadband’s video channel on Brightcove.com will provide entertainment-focused video content, including TV Guide’s programming recommendations, celebrity interviews, behind-the-scenes footage of TV shows -- including American Idol -- and highlights from TV Guide Channel’s live programming.
Meanwhile, magazine publisher Time plans to launch ad-supported Internet video channels on its Web sites using Brightcove’s back-end system. The publisher currently uses Brightcove’s system to provide video on Time.com.
Time Inc. said it plans to produce original video content for “a number” of its magazine-oriented Web sites, which include People.com, EW.com (Entertainment Weekly’s Web site) and SI.com (from Sports Illustrated). Each Time Inc. title will manage its own editorial calendar and be responsible for online video advertising sales.
Brightcove, founded in 2004, provides distribution and syndication services. Its customers include Viacom’s MTV Networks, Discovery Communications, Dow Jones and The New York Times Co.