Broadband Forces Retail Changes

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Online retailers need to respond to the demands of broadband users and
improve their sites, according to a survey from Forrester Research Inc.

Forrester found that broadband users spend more money online than narrowband
users, and that "research-intensive" products, like consumer electronics and
computer hardware/software, benefit the most from broadband.

Broadband makes it easier to sample music tracks, making CD purchases more
popular with broadband.

"Retailers need to become just as smart and fast as these high-spending,
high-speed shoppers," Forrester senior analyst Carrie Johnson said in a prepared
statement.

Forrester said the peak browsing time for online shoppers was Wednesday and
Thursday between 2 p.m. and 5 p.m.

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