Broadbanders Surf More


New York— New Nielsen/NetRatings statistics show that broadband Internet subscribers spend 23 percent more time online, surf through 55 percent more pages and absorb 130 percent more page views than narrowband users.

NetRatings compared Internet usage among subscribers who had narrowband connections in January 2000 but had migrated to broadband connections by July 2001. Page views for those broadband subscribers jumped from 2.4 billion to 5.5 billion, while pages per person jumped from 757 to 1,170. Meanwhile, those users' time spent online jumped only 23 percent, from 12 hours and 21 minutes to 15 hours and 14 minutes over the month.

The results may be good news for Internet-advertising proponents, since broadband subscribers access many more sites than narrowband users.

"Faster speeds improve the overall online experience, encouraging broadband surfers to explore more sites and spend more time online," NetRatings director and principal analyst T.S. Kelly said in a prepared statement.

NetRatings estimates that 64 million people access the Internet at speeds of 56.6 kilobits per second speeds, while 18 million use higher speeds and 18 million use 33.6 kbps and below.