Broadstripe Scores Scorecard Systems Pact

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Broadstripe has selected Scorecard Systems to provide the operator with more accurate subscriber and service analysis.

Scorecard’s solutions, which drive more accurate analysis of customer activity that reduce commission and acquisition costs, will provide such capabilities to all of Broadstripe’s regions and corporate departments.

The operator, formerly known as Millennium Digital Media, is expected to close the acquisition of James Cable sometime in the first quarter. Upon the close of the transaction, Broadstripe will count some 160,000 customers in 13 states.

“With the impending acquisition of James Cable, it is essential that we have one consistent set of business rules and product definitions across the merged company,” said Broadstripe president and CEO Bill Shreffler in a statement. “Scorecard’s solution will provide one version of the truth around all customer and service activity for our video, voice and data businesses in a single application. In addition, we believe that our data quality, integrity and speed of reporting will be greatly enhanced, providing us with significantly more insight into our customer, product and bundle performance.”

“Broadstripe recognizes that the ability to efficiently manage the complexity of multiple lines of business, combined with the challenges of integrating tens of thousands of subscribers into a newly merged company, will have a direct impact on return on investment, the adoption rate of new services and ultimate customer satisfaction,” said Simon Marwood, Scorecard CEO Simon Marwood in a statement. “Our Subscriber Analysis Application will deliver Broadstripe the ability to provide all of their management and analyst users with a single source system with both high-level performance indicators and the ability to drill into customer detail, allow users to concentrate on analysis rather than building spreadsheets, and provide full auditability of reported results back to the billing system.”