Broadway Systems, Canoe Partner on Dynamic VOD Ads

Clients Can Now Manage Campaigns Using Canoe's DAI Platform
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Ad management software provider Broadway Systems has announced that it will be working with Canoe so that its clients can manage ad campaigns using dynamic ad insertion (DAI) in VOD programming.

The partnership capitalizes on the growing interest in DAI and VOD advertising as those capabilities become more widely available and programmers look to boost ad revenue by putting new ads into VOD content after the C3 or C7 window.

The Canoe set-top box VOD platform delivered over 6 billion impressions in 2014.

Read more at B&C