BSkyB Gives Analog 11 More Months

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London-British Sky Broadcasting Group plc plans to switch off its analog service in June 2001, rather than at the end of 2002, following faster-than-expected growth of its digital-subscriber base.

Announcing its preliminary results for the year ended June 30, the company revealed it had sold 3.8 million digital-direct-to-home subscriptions as of July, accounting for more than 80 percent of its total subscriber base.

The company has added more than 1 million new DTH subscribers over the past year.

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