BSkyB has invested another $700,000 in Roku, the streaming media player and apps platform company, according to this filing.
The latest cash infusion, to “provide financing for Roku’s operations and activities,” follows BSkyB’s earlier $12.2 million investments in Roku made in July 2012 and May 2013. Corporate cousin 21st Century Fox have also made a further equity investment in Roku, alongside Sky, the filing noted.
Last month, Roku announced it had sold more than 10 million devices in the U.S., but has yet to reveal sales figures for its international distribution markets – Canada, the U.K., and the Republic of Ireland. In the U.K., Roku and BSkyB have collaborated on the Now TV Box, a partnership that marked the first time Roku had licensed its streaming platform.
The latest investment comes as Roku moves ahead on new strategies aimed at expanding its reach and keeping it competitive with rival platforms from Apple (the Apple TV), Google (Chromecast and coming Android TV platform) and Amazon (Fire TV).
Roku launched a $49.99 HDMI-connected Streaming Stick in March, simplified its box lineup about a year ago, and is pushing ahead with direct TV integration deals with TCL and Hisense, two TV makers based in China.
Roku is also seeking more direct relationships with multichannel video programming distributors with its recently announced Roku Powered program, which provides service operators with Roku hardware and the ability to develop customized user interfaces and themes that promote the MVPD's own services and apps.