The America Channel has scored its first carriage deal, agreeing to terms with Block Communications Inc.’s BuckEye CableSystem for expanded-basic analog carriage.
The fledgling reality network -- which is slated to bow in the second quarter of 2004 with content telling homespun tales of the common man and everyday experiences in this nation -- will bow on BuckEye systems in Toledo and Sandusky, Ohio, reaching 150,000 subscribers.
"Expanded-basic analog carriage is reserved for essential channels. This deal is validation in the marketplace of the connectivity and resonance that The America Channel has with the sensibilities of the American public," Doron Gorshein, the network’s chairman and CEO, said in a prepared statement.
"This is the first of several carriage deals we’ll be announcing in the near future, and we look forward to working with BuckEye and other MSOs to deliver programming that reflects the rich tapestry of America," he added.
"The programming planned by The America Channel promises to be so powerful and resonant with our customers that there was no question in our mind that it belonged on expanded-basic analog cable so that it could reach the most possible viewers," added Block CEO Allan Block in a prepared statement. "We believe The America Channel should be a core offering for any cable operator."
The network recently announced a production accord with CBS News Productions under which the arm of CBS News will produce commissioned segments and also develop concepts that could appear on the network.
In addition, The America Channel will access CBS News Productions’ national footprint, helping it to find interesting personal stories around the country.