Press coverage surrounding Cartoon Network's airing of several controversial
Bugs Bunny cartoons inevitably helped to drive ratings for its June 1 through 3
'June Bugs' marathon.
The network's Bugs Bunny tribute generated a 1.6 rating, a 14 percent
increase over last year's edition. Further, Cartoon set record ratings for the
kids' 'tween' demographic, averaging a 1.7 rating for the nine- to 14-year-old
The 48-hour block also attracted 29.3 million distinct viewers, making it the
most-watched programming stunt for the network.
This year's marathon drew unusual press attention because the network was
initially going to include 12 controversial Bugs Bunny shorts from the 1940s
through the 1960s that featured negative racial stereotypes.
But after internal company discussions, Cartoon executives decided to pull
the shorts, and the network is instead expected to air them in two documentaries
later this year.