Buick, Kraft Back Food's Emeril Sweeps


Food Network announced Wednesday that General Motors Corp.'s Buick and Kraft
Foods Inc.'s Kraft Crispy Thins will be the presenting sponsors for the 'Emeril
Salutes America Sweepstakes.'

The sweepstakes will run Sept. 27 through Oct. 21, tied into Emeril
Lagasse's Emeril Salutes America programs, featuring the chef's recent
visits to eight cities, highlighting samples of their cuisine.

Those shows will air on Food Sept. 29 through Oct. 6.

Visa International Service Association and Campbell Soup Co.'s Prego will be
participating sponsors in the sweepstakes.

One sweepstakes winner will be chosen from each state, to be flown to New
York for a patriotic Emeril Live taping in November. That show will air
Dec. 1 at 8 p.m.

One grand-prize winner will also get the chance to cook with Lagasse, have a
segment taped in their hometown and take home a Buick model of their choice.

'[This] is the largest campaign we've ever undertaken with Emeril,' Food vice
president of marketing Adam Rockmore said in a prepared statement.

The network will support the sweepstakes with network-radio buys; ads in
magazines Bon Appetit, Entertainment Weekly, Family Circle
and People; and ads onsuch online sites as Yahoo.com (http://www.yahoo.com/), about.com (http://www.about.com/), E! Online (http://www.eonline.com/) and weather.com (http://www.weather.com/), Rockmore