Burger King Sets Dexter Promo - Multichannel

Burger King Sets Dexter Promo

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Burger King Corp. announced Thursday that its next "Kids' Meal" premium
promotion will feature Cartoon Network's Dexter's Laboratory,
set for Sept. 1-28.

The fast-food chain will run four TV spots to promote the eight different
science-inspired toys for boys and girls created for the promotion.

BK will also give kids special codes for the cable
network's Cartoon Orbit Web site (cartoonorbit.cartoonnetwork.com/servlet/WorldCenter
), where they can download collectible "e-Toons."

Moreover, two hitherto unseen Dexter episodes will air during the promo
period, when a new online game will be released each week.

Dexter's Laboratory was Cartoon's first original series (dating from
1996).

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