Burger King Sets Dexter Promo - Multichannel

Burger King Sets Dexter Promo

Author:
Publish date:

Miami -- Burger King Corp. announced Thursday that its next 'Kids' Meal'
premium promotion will feature Cartoon Network's Dexter's Laboratory,
set for Monday Sept. 1 through Sept. 28.

The fast-food chain will run four TV spots to promote the eight different
science-inspired toys for boys and girls created for the promotion.

BK also will give kids special codes for the cable network's Cartoon Orbit
Web site, where they can download collectible 'e-Toons.'

Moreover, two hitherto unseen Dexter episodes will air during the promo
period, when a new online game will be released each week.

Dexter's Laboratory was Cartoon's first original series (dating from
1996).

Related