Burke Makes Comcast-NBCU Executive Structure Official

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Comcast announced the new executive lineup that will run NBC Universal when its acquisition is finally approved.

The lineup includes a few new faces, in addition to current NBC and Comcast executives who will be reporting to Steve Burke, the Comcast COO who will become CEO of NBC Universal.

Key newcomers to the company include Bob Greenblatt, formerly with Showtime, who becomes chairman of NBC Entertainment and will be responsible for trying to revive the Peacock network's struggling primetime fortunes; Pat Fili-Krushel, formerly with Time Warner and ABC, who becomes executive vice president of NBC Universal; and Adam Miller, formerly with PR firm Abernathy MacGregor Group, who will be executive VP, corporate affairs.

Advertising president Mike Pilot joins Jeff Zucker, now NBCU's CEO, Jeff Gaspin, president of NBC Universal Television and communication chief Allison Gollust as those that will be exiting the company, upon completion of the transaction.

Burke announced the members of the executive suite and their responsibilities in a memo disseminated earlier today.

Former NBC execs reporting directly to Burke are: cable programming executives Bonnie Hammer and Lauren Zalaznick; NBC News/MSNBC president Steve Capus; CNBC president Mark Hoffman; Dick Ebersol, who become chairman of the NBC Sports Group; Ron Meyer, president of COO of Universal Studios; Lynn Calpeter executive vice president and CFO; general counsel Rick Cotton; and Paula Madison, executive vice president for diversity.

Former Comcast execs reporting to Burke are: Ted Harbert, who becomes chairman of NBC Broadcasting; Matt Bond who will serve as executive vice president, content distribution; Jeff Shell, to become chairman of NBC Universal International; and Page Thompson, who has been named vice president, strategic integration responsible for identifying possible synergies between Comcast, NBC, Universal Studios and Parks and the cable channels.
At NBC Entertainment, Marc Graboff and Angela Bromstad will report to Greenblatt.
At NBC Broadcasting, Harbert will be responsible for broadcast advertising sales, affiliate relations, syndication boss Barry Wallach, digital head Vivi Zigler and station group topper John Wallace will report to Harbert.
On the cable programming side, Hammer and Zalaznick, portrayed as dueling divas even before the Comcast deal was announced both, have added duties. Hammer , who becomes chairman, NBC Universal Cable Entertainment and Cable Studios, will be responsible for USA, Syfy, E! Entertainment, G4, Chiller, Sleuth, Universal HD and Universal Cable Productions. Neil Tiles remains president of G4, reporting to Hammer, who will hire a new president for E! Entertainment to succeed Harbert.

Zalaznick, named chairman, NBC Universal Entertainment & Digital Networks and Integrated Media, will continue to oversee Bravo, Oxygen, iVillage and the Integrated Strategic Marketing Group, and digital properties Daily Candy and Fandango. She will add Spanish-language broadcaster Telemundo, and cable networks mun2 and Style to her portfolio, as well as joint venture PBS Sprout. Reporting to Zalaznick will be Telemundo president Don Browne (Jackie Hernandez continues as chief operating officer of Telemundo) Salaam Coleman Smith of Style and Chuck Davis of Fandango and Daily Candy.

In advertising, responsibility for broadcast and cable have been divided. Marianne Gambelli, who had been president of advertising for NBC, becomes president, NBC Network Advertising sales and reports to Harbert. Dave Cassaro, who had been president of ad sales for Comcast Networks, becomes president cable advertising sales and will report to Hammer and Zalaznick. Reporting to Cassaro are Steve Mandala, Peter Naylor and Mike Rodriguez. Both broadcast and cable sales had previously reported to Pilot.
On the sports beat, Dick Ebersol will add Golf Channel, Versus and the Comcast regional sports networks to his leadership of NBC Sports, with RSN chief Jon Litner, Versus president Jamie Davis and the Golf Channel's Earl Marshall reporting to him.
In distribution NBCU execs Bridget Baker and JB Perrette will report to Bond.

Read more at B&C here.

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