'Burn Notice' Delivers Ratings High With Winter-Season Finale

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Burn Notice's two-hour fourth-season finale went out on high Nielsen notes, scoring its best numbers of its winter run.
The 9 p.m. hour notched a 3.31 household rating and 4.7 million watchers, according to Nielsen data. The audience delivery represented a 20% increase over the season-to-date and 10% increase over the prior week's installment.
More importantly from a Madison Avenue standpoint, the episode averaged a 1.5 rating and 2.03 million persons 18 to 49, up 11% from the season-to-date average and 1% above the Dec. 9 telecast in the 10 p.m. hour. The first hour on Dec. 16 also played before 2 million adults 25 to 54, 5% above the winter-run average, and 1.02 million persons 18 to 34, 13% better than its season mark.
Things improved in the 10 p.m. hour. The winter finale scored a 3.58 household rating, pulling in 5.11 million watchers, its most of the this run, and 18% higher than its third-season winter-ender on March 4, 2010. It was also 18% above the Dec. 9 telecast.
Among the demos, the Burn Notice finale also registered season highs among the 18-to-49 set, with a 1.7 rating and 2.22 million of those viewers. That was 10% more than last week.

Among the 25-to-54 crowd, the winter finale was flat versus its third-season ender with 2.26 million of those viewers, but was up 7% from the Dec. 9 show. Some 1.1 million persons 18 to 34 tuned in the finale, up 12% over the season-three concluder in March and 6% over last week.

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