Pasadena, Calif. -- Mark Burnett will trade apprentices for award statuettes when he produces the June 3 MTV Movie Awards show.
MTV president Christina Norman confirmed Thursday during the network’s Television Critics Association Tour presentation here that Burnett -- producer of reality shows like The Apprentice -- will oversee production of the network’s annual awards show, which recognizes the best in Hollywood movies.
Burnett said he wants to literally liven up the show by airing the show live instead of live to tape, as in previous years.
He added that he wants to incorporate user-generated content from the Web into the show, although he would not reveal specifics. Segments of the live show are also expected to appear on MTV.com, Burnett said.
"I want to do some great live things that you’ve never seen before on television," he added.
In other MTV News, fresh off winning an Oscar last year for best song, rap group Three 6 Mafia are relocating from their hometown of Memphis, Tenn., to Los Angeles in new MTV reality series Adventures in Hollyhood, MTV Networks Music Group and president of Logo Brian Graden said.
The series follows the rap group -- whose song, “It’s Hard Out Here for a Pimp,” from the movie Hustle & Flow, won an Academy Award last year -- as they try to stay true to themselves while leaving the hood for the bright lights of Hollywood.