Bush Boosts Fox News' Ratings - Multichannel

Bush Boosts Fox News' Ratings

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Fox News Channel and Nickelodeon shared basic cable's primetime ratings crown
last week.

Bolstered by President Bush's State of the Union Address and subsequent
commentary, Fox News Channel averaged a 1.9 household rating Jan. 27 through
Feb. 2, according to an ABC Cable analysis of Nielsen Media Research data.

That performance was matched by kids' kingpin Nick.

Turner Network Television and TBS Superstation were next, each scoring a 1.8
average, while Lifetime Television and USA Network garnered 1.6 averages.

Rounding out the top 10: Disney Channel with a 1.4; Cable News Network and
Cartoon Network at a 1.3 apiece; and Discovery Channel, ESPN, Sci Fi Channel and
The Learning Channel, all with 1.0 averages.

On a total-day basis, Nick, per usual, was first with a 1.5, followed by Fox
News' 1.2, then Lifetime and TBS, each with a 1.1. Disney, TNT and Cartoon were
in a three-way tie for fifth at a 1.0.

TBS, bolstered by its airing of The Patriot Feb. 2, made it a clean
sweep of the adult demos last week. The network averaged 643,000 primetime
watchers among adults 18 through 34, 1.23 million with the 18-through-49 crowd
and 1.21 million 25-through-54 viewers.

USA was second among adults 18 through 34 and 18 through 49 and third with
the older group. TNT finished second with the latter and third among adults 18
through 49, while MTV: Music Television was third with the younger
audience.

The Patriot and Fox News' presentation of the president's State of the
Union speech Jan. 28 were the highest-rated shows, each with a 4.6 average,
according to the ABC Cable analysis.

CNN's and Fox News' coverage of the Columbia space-shuttle tragedy
accounted for nine of the top 20 slots last week, topped by the former with a
3.8 from 11 a.m. to noon Feb. 1.

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