C-SPAN 2 Will Book em in Sept.


Washington -- Acting on operators' suggestions and
complaints, C-SPAN this fall will differentiate between C-SPAN and C-SPAN 2 by increasing
the latter's book content with a new, weekend-long "Book TV on C-SPAN 2"
programming block.

Come September, C-SPAN 2 will give that block its own
distinct, graphic on-air look. What Brian Lamb, C-SPAN's chairman and CEO, called
"a network within a network" last week will run continuously on C-SPAN 2 from 8
a.m. Saturday to 8 a.m. Monday.

Besides featuring authors of serious nonfiction, as it did
previously, the content in the latest expansion will range from discussions of the overall
publishing industry to tours of bookstores. There also will be more live programming and
call-in segments.

C-SPAN has had complaints from operators indicating that
they and their viewers weren't able to differentiate between C-SPAN and C-SPAN 2,
particularly on the weekends, the network spokesman said. This, he added, is a major move
to differentiate the two networks.