CAB on Ad Sales: Game On


The Cabletelevision Advertising Bureau's Cable Sales Management Conference,
headed to Chicago for the third time in its 10-year history, will have a
sports-flavored theme, "Game Over/Game On."

That's fitting since the confab's co-chair is ESPN vice president of
affiliate ad sales and marketing Jeff Siegel. The Game Over reference is to
broadcast, the Game On to cable, he noted.

Interestingly, in its 10th year, the CAB event, scheduled May 18 through 20,
has been renamed the Cable Sales Management Conference, dropping the "Local"
reference in part to "reflect the growing presence and importance of national
spot at our event," CAB spokesman Steve Raddock said.

Time Warner Cable president of ad sales Larry Fischer, the meeting's other
co-chair, interpreted that change as recognition that the local designation was
"too limiting."

The conference officially kicks off May 19 with Comcast Cable Communications
Inc. president Steve Burke delivering his keynoter, entitled, "Game On."

Others picking up on the sports theme: University of Tennessee Lady Vols head
coach Pat Summitt with "It's a New Game" and an MSO ad-sales-chief panel, "If
It's a New Game, What Are the Rules?" That session, Fischer said, will feature
Comcast Corp. ad-sales president Charlie Thurston.

Another session will update "how cable programming and technological
leadership is enhancing the buying of spot cable."

Day two opens with Discovery Networks U.S. president of ad sales Joe
Abruzzese as keynoter on "Why the Future Is Brightest in Cable."

Subsequent sessions will focus on automotive advertising, local cable ratings
and the selling of addressable, interactive and video-on-demand