Households with basic cable are spending more than 30 hours per week in front
of the tube.
According to a projection by the Cabletelevision Advertising Bureau, U.S.
cable households will spend 31:02 hours per week viewing basic-cable programming
during the 2001-02 TV season, a 4 percent increase from the 29:49 they spent
watching the medium weekly in the 2000-01 season.
The CAB said the projected total would represent a 68 percent jump from
basic-cable households' 18:29 weekly average during the 1991-92 season.
Basic-cable households crossed the 20-hour weekly watching plateau in the
1994-95 season, with 22:17 hours.