CAB Beefs Up Staff


Continuing its transformation to a direct-to-client TV-advocacy group, the Cabletelevision Advertising Bureau has bolstered its executive suite.

Veteran media director David Leitner has joined the CAB as vice president of sales and marketing, while Annelisa Gadea,a former media-planning manager at Nick at Nite, has been named to the new position of director of sales and marketing.

In addition, Cynthia Perkins Roberts has been promoted to the newly created position of VP of diversity sales and marketing, and Chris Jones has joined the organization as VP of corporate communications from Marsh Inc.