CAB: Cable Ahead in Weekly Viewing


For the first time, TV viewers will spend more time watching basic cable than
programming from the broadcast networks, according to the Cabletelevision
Advertising Bureau.

When the 2001-02 TV season ends later this month, viewers will have spent an
average of 26.5 hours per week watching basic cable (up 8.4 percent), compared
with 24.5 hours of broadcast TV (down 6.4 percent), according to the CAB.

That's a reverse from the 24.4 hours viewers spent with basic cable and 26.2
hours spent with broadcast in 2000-01.