Ad-supported network cable averaged a 53.3 primetime household share for the
week ending July 21, which also marked its eighth straight week of 50-plus
primetime shares, the Cabletelevision Advertising Bureau announced Tuesday.
According to the CAB's analysis of Nielsen Media Research data, basic cable's
53.3 primetime share put it 15 share points ahead of the seven broadcast
networks. Cable's showing was five points higher than a year ago.
Six of the broadcast networks have shown audience declines for the two-month
summer season thus far, with the seventh (Fox) flat, the CAB