CAB Gives Confab 11th-Hour Push


The Cabletelevision Advertising Bureau plans a last-minute marketing push this week for its annual Cable Sales Management Conference in Chicago, which kicks off on Sunday.

CEO Sean Cunningham said CAB will hang posters in ad agencies this week, reminding advertising executives, a key target of this year’s conference, about the meeting. The group will also run ads in daily e-mail publications focused on the advertising business.

Although CAB hasn’t been marketing it heavily, Cunningham said last Thursday that nearly 900 people had registered for the conference, ahead of last year’s pace at this time. The confab runs from May 22 to 24 at the Hyatt Regency Chicago.

CAB finalized the list of speakers for the Sales Management Conference last week.

The conference opens up Sunday afternoon, with ESPN executives Jeff Siegel and Artie Bulgrin presenting research findings involving digital video recorders. There are also a pair of panels on advanced advertising, featuring insights from Comcast Spotlight’s Warren Schichting and Brad Heureux; Charter Media’s Todd Stewart and Craig Ruble; Cablevision Systems Corp.’s Barry Frey; Adelphia Media Services’s Tom Straszewski; and Time Warner Cable Media Sales executive Joe Noonan.

The main session Monday morning will feature MSO local-advertising sales executives: Cox Media’s Billy Farina, Charter Media’s Jim Heneghan, Insight Media’s Kevin Dowell, Time Warner Cable’s Larry Fischer and Anne Ragsdale from Bright House Networks.

David DeSocio, the U.S. director of strategic marketing at OMD, will give a keynote address on “the personal media revolution,” Monday morning, at 11 a.m.

CAB had originally planned a session featuring the chief marketing officer from an ad agency that afternoon, but will instead run a session led by Major League Baseball executive vice president of business Tim Brosnan. Brosnan’s address will be followed by a panel featuring Mindshare’s Kathy McCauley and Starcom MediaVest’s John Muszynski, as well as Association of National Advertisers, Inc. president and CEO Bob Liodice.

Cunningham said most of the attendees at the conference will be executives from cable operators.