CAB Signs Up for Simmons Data

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The Cabletelevision Advertising Bureau will get full access to Simmons Market
Research Bureau's various qualitative research studies under a newly signed
agreement.

The agreement includes Simmons' 2003 national Hispanic study, as well as its
annual national consumer, kids' and teen surveys.

Simmons' studies on demographic, lifestyle, psychographic and
product-purchase information are based on surveys with 37,000
consumers.

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