CAB Site to Debunk Anti-Cable Attacks

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The Cabletelevision Advertising Bureau announced Monday that it has launched
the "Competitive Media Center" on its CAB On Demand members-only Web site (www.cabletvadbureau.com/dynamic/log_in.cfm)
as a resource to help cable sales personnel "to debunk anti-cable statements by
broadcast advocates."

The CAB On Demand site will offer charts and graphs on cable penetration,
time spent viewing cable versus broadcast, cable versus broadcast demographic
data and other information gleaned from Nielsen Media Research and others.

"The cable industry realizes that many in broadcast are now trying to
position themselves primarily by depositioning cable," new CEO Sean Cunningham
said in a prepared statement. "[But] having an anti-cable selling strategy in
this day and age is akin to trying to hold back the ocean with a
broom."

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