CAB: Spot Sales Rise 45%

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New York-National spot ad sales continued their brisk momentum, finishing the first half of 2000 45 percent ahead of that period in 1999, the Cabletelevision Advertising Bureau said last week.

That pace is well ahead of the 39 percent upsurge generated in the initial 1999 half versus 1998.

The CAB estimates dollar amounts only for the full year, and not for each quarter.

The automotive, media/entertainment, retail and telecommunications fields were among the high-growth categories contributing to that unusually robust gain, the CAB reported. Retail included department, discount, furniture and home-improvement stores.

At spot-cable rep firm National Cable Communications, senior vice president and director of sales Andrew Ward expected those categories to continue to grow in the second half.

The automotive, media and telecommunications sectors also helped to fuel the 1999 opening half's sales gains, as did the dot-com category.

This year in terms of the dot-coms, Ward said, advertisers "are declining in quantity, but those that remain are spending at increased levels."

Although political advertising has been a major disappointment to operators and interconnects thus far, Ward remained bullish on the campaign ad-spending outlook.

Ward-a member of the CAB's committee on national spot advertising-added, "We anticipate more political activity during the second half of the year."

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