New York - Cable's primetime viewership this summer sizzled, reaching record
highs for the three-month period from late May through August, according the
Cabletelevision Advertising Bureau.
Ad-supported cable registered a 54.8 share, up 2.6% versus the same period
Its average weekly primetime household delivery was 31.9 million homes, a
4.3% increase, while tallying a 29.9 rating, up 3.1%, according to a CAB
analysis of Nielsen Media Research data.
In contrast, collectively the seven national broadcast networks saw slight
Broadcast's share dropped to 37.1, a 1.9% dip from the same year-ago
Broadcast's delivery declined slightly, by 0.2%, to a 21.6 million homes.
And broadcast posted a 20.2 rating, a dip of 1.3%.
For the month of August, cable averaged a 55.7 share in primetime, with
delivery of 32.2 million homes and a 30.3 rating.
The broadcasters did a 35.9 share, with delivery of 20.8 million homes and a
This summer' cable hits include Bravo's Queer Eye for the Straight
Guy and FX's Nip/Tuck.
Nip/Tuck has averaged a 3.0, with Queer Eye doing a 2.8
Other strong performers have included USA Network's Monk, which
closed its second season with a 3.4 rating, making it the highest-rated original
scripted show on basic cable.
Lifetime Television's new dramas are also performing well, with 1-800
MISSING averaging a 2.6 and Wild Card doing a