CAB Touts Cable Web Sites

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The Cabletelevision Advertising Bureau announced Wednesday that cable-network
Web sites in March once again dominated other media-related sites in terms of
time spent by consumers.

According to the CAB's analysis of Nielsen Media Research/NetRatings data,
cable programmers' gross at-home usage minutes (meaning unique audience times
time spent per person) hit 792.9 million in March versus 576.3 million for sites
mounted by television, radio, magazines and newspapers combined. Cable also
dominated at-work numbers.

The CAB also formed a cable Web-site committee to promote the use of
cross-media strategies by the ad community. It will consist of CAB member
networks.

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