CAB Touts Nets' Web Sites


Consumers' usage of cable-programmer Web sites reached new highs during
September, when their combined gross at-home and at-work minutes far surpassed
those for the collective Web sites for broadcast-network television, radio,
magazines and newspapers.

The Cabletelevision Advertising Bureau, in its analysis of Nielsen/NetRatings
data, reported Monday that more than three-fourths of all gross-usage minutes
gained by media-related venues during September came from ad-supported
basic-cable networks' Internet sites.

While not mentioned by the CAB, a significant amount of that upsurge would be
attributable to coverage of the Sept. 11 terrorist attacks and their