The Sportsman Channel bagged retailer Cabela’s Inc. to sponsor a new Sunday night block of shows starting July 4.
The Sunday-night lineup will include such shows as Hunting Adventures, Whitetails Forever and The Ozarks Advantage.
The “Sunday Night Sportsman” block joins other TSC blocks: “Monday Night Wingshooting,” “Anything Goes Tuesdays,” “Wednesday Night Bow & Blackpowder,” “Big Game Thursdays” and “Friday Night Fish Fry.”
Cabela’s, of Sidney, Neb., is the largest direct marketer in the United States and a leading specialty retailer, of hunting, fishing, camping and related outdoor gear. TSC said it is in about 11.6 million broadcast and cable households.