Cable and Satellite in New Orleans, Two Years After The Storm


Cable And Satellite After The Storm

Satellite Companies Double Business After Katrina

Two years after Hurricane Katrina slammed New Orleans, the population of the Crescent City is estimated to be approaching 300,000, compared to the 2000 census count of 484,674. The metropolitan area as a whole is closing in on its pre-disaster population of 1.4 million. In the wake of the storm, though, one business has managed to nearly double its customer count: satellite TV. DirecTV and EchoStar Communications’ Dish Network had pulled in 28.6% of the New Orleans TV market as of July, more than twice their 12.6% penetration in 2005, according to Nielsen Co. Cox Tries to Move On, But Returning to Normal Isn't Easy

Killer Hurricane Katrina laid waste to New Orleans two years ago this Wednesday. But it seems like just yesterday, if you live in the Big Easy. “It’s tough for people to understand how current Katrina is in our minds,” lamented Greg Bicket, vice president and region manager for Cox Communications New Orleans. After-effects keep touching its inhabitants, including Bicket. “There’s still a very rudimentary living going on here,” Bicket said, noting that one Cox manager only just recently moved back to her repaired home, out of a trailer. Ads Help Big Easy Tourism Come Back

Cox Communications’ effort to rally the cable industry and drum up tourism for the Big Easy is “going great guns,” according to Greg Bicket, vice president and region manager for the cable operator’s New Orleans system. So far, cable operators and programmers have run TV ads promoting the Crescent City on donated air time valued at $8.6 million, Bicket said. More than 304,000 spots have aired all in an effort to boost New Orleans’ economy two years after Katrina wrought its havoc. Cox is spearheading the initiative, which was announced in May, working with New Orleans Tourism Marketing and its ad agency, Peter A. Mayer Advertising.

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